Hi Creative Brides readers, I’m Amy – creative director and stylist at The Timeless Stylist. I wanted to chat to you all today about moodboards.
Creating a moodboard is one of my favourite parts of what I do and it is a very important part too. If you nail the moodboard it will give you the perfect start to your wedding planning, and it will play a very important part in all the stages of your wedding styling. I generally create an electronic one, which then becomes the basis for all the elements of my wedding styling. But today I wanted to share one that is much more fun than my usual computer versions, it was created from image cut outs, flowers, ribbons & material and colour swatches.
Let me show you what I created and how I generally put a moodboard together, and perhaps you can have a go at creating one too? If you’d prefer an electronic one, the initial stages are all the same.
Before I start a moodboard I always start with my inspiration. Often this is from being outside, or perhaps from some beautiful architecture, a piece of music, or it may simply be from an idea popping into my head. Then I like to jot it all down, brainstorming all the ideas that will bring the moodboard to life and that will be important to me during the design process. When it is for a wedding design, I will chat to my couple at length and ideally have met with them at their wedding venue. I will have got to know them as a couple and if they have any styling wishes for their wedding day at this point, and all of this will be factored into the design. Sometimes the couple are a bit stuck for ideas at this point, and so we will have a brainstorming session before we discuss the concept.
Once I have thought about all my inspiration and brainstormed my ideas, and really thought about the concept behind the design, the exciting part begins. Pinterest is my initial source of choice for images to use in the moodboard, but you can also use magazines, Instagram, web searches and anything dotted around your home. When initially thinking about the inspiration, I will have thought about the textures, colour palette and any stories I want to use to encapsulate my design. The colour palette is extremely important to me within the design stages, and whilst I tend to go further than just two strict shades, in all of the chosen images for the moodboard they will reflect the colours. This is important when working with other wedding suppliers, as they will know exactly what you are aiming for from seeing your wedding design moodboard. It will create consistency and be transparent in what you are aiming for.
Within my moodboards I think about all of the details that will need to be incorporated into the overall design, so for a wedding it will be focussed on the main styling elements – such as the tablescape, wedding flowers, cake etc. I also like to add details that will showcase what the feeling of the whole wedding day will be, such as bridal shots or whole scenes that tell the story of what the styling will achieve. You can also include non-wedding images depict feelings or stories. Remember to not lose focus on the concept and what you are looking to portray throughout.
I tend to gather a fair few number of images before selecting my final few, and will play around with how they all look together and the feeling they end up giving off. It is important to me that these images have a similar style in photography too. I want the finished moodboard to be obvious in what my wedding styling will look and feel like at the very end, and for it to wow in its design and thought-out layout.
You can see my finished moodboard here. Can you see why I have said it’s important to use a similar photography style and colour palette? It has allowed for consistency and you can clearly see the look and I feel I am aiming for. I have added some ribbons to show the textures and patterns, and bring it all together, and I brought the colours to life with some swatches. Finally I chose a flower that works with the whole design. I love these pretty colours and I think they work beautifully together and the overall design is gentle, romantic, elegant and enticing. It nods to fine art whilst being paired back enough to be achievable for a relaxed and beautiful wedding day.
So what do you think about my wedding design moodboard? Do you think it’s something you could create for yourself? Will you create an electronic one or a fun one on a board or wall like this one?
If you have any questions on any of this, feel free to drop me a line here. You can also download my free guide here, that gives you a bit more information in creating your moodboard.
Thanks for reading, Amy x